Cédric Moulot in Strasbourg: From 231 East Street Burgers to 1741
How a hotel-school kid from Lorraine started one of France's first gourmet burger chains, built a Michelin-starred table, then left Strasbourg in 2023.
Cédric Moulot founded 231 East Street, one of France’s early gourmet burger chains, in Strasbourg in July 2011. Eleven months later he opened 1741, a fine-dining restaurant on the quai des Bateliers that won a Michelin star in 2014. Only the first is a burger story. 1741 has never been a burger restaurant, and Moulot no longer has anything to do with it: his group merged into Salpa Restauration (the Burrus family group) in October 2021, and he left both the group and the city in April 2023.
Why 1741 is not a burger restaurant
1741, at 22 quai des Bateliers, is a one-Michelin-star fine-dining restaurant, not a burger joint. The two places get confused because they share a founder and opened less than a year apart: 231 East Street in July 2011, 1741 in June 2012. Otherwise they have little in common. One was a burger counter with meal deals at €7.50. At the other, the cheapest set menu cost €110 in 2024.
Who is Cédric Moulot?
Cédric Moulot is a self-made Strasbourg restaurateur from Lorraine who went from bartender to running a group of restaurants in the city in about 20 years. Wikipedia and his Who’s Who entry give his birth as Thionville, 1978. L’Hôtellerie Restauration’s 2018 profile describes a modest family, with Moulot the eldest of four children. He came to Strasbourg at 14 for hotel school. His first job behind a bar was at La Bourse.
In 2003 he took over Le Tire-Bouchon, a Strasbourg winstub (a traditional Alsatian wine tavern), first under a location-gérance, a French lease-management arrangement, and later as outright owner. That was his first restaurant of his own.
Cédric Moulot timeline: from Le Tire-Bouchon to his 2023 exit
Moulot’s Strasbourg career runs from 2003 to April 2023, from his first winstub to the merger of his group into Salpa Restauration.
| Year | Milestone | Source |
|---|---|---|
| 2003 | Takes over the winstub Le Tire-Bouchon, first under lease-management, then as owner | L’Hôtellerie Restauration (2018), Pokaa (2023) |
| July 2011 | Opens 231 East Street, a gourmet burger restaurant, in Strasbourg | Le Journal des Entreprises (2012), L’Hôtellerie Restauration (2012) |
| Early 2012 | 231 East Street teams up with the Flam’s group to franchise | Le Journal des Entreprises (2012), Franchise Magazine |
| June 2012 | Opens 1741 at 22 quai des Bateliers, with chef Thierry Schwartz | Gilles Pudlowski (2012), Michelin Guide |
| 2014 | 1741 wins its Michelin star | L’Hôtellerie Restauration (2018), Journal des Palaces |
| January 2015 | Philippe Bohrer hands him operational management of five of his six Strasbourg venues | Le Journal des Entreprises (2015) |
| 2015 | Buys Au Crocodile | L’Hôtellerie Restauration (2018) |
| Before April 2018 | Sells his shares in 231 East Street (exact date unknown) | L’Hôtellerie Restauration (2018) |
| 2019 | Sells Au Crocodile to the Burrus family’s Salpa group | Pokaa (2023), Zepros (2023) |
| August 2020 | Buys the winstub Le Saint-Sépulcre, reopened on 18 August under his CM Collection label | Gilles Pudlowski (2020) |
| October 2021 | His CM Restauration merges into Salpa Restauration (seven venues, including 1741); he becomes general director | Pokaa (2023), Zepros (2023) |
| 27 April 2023 | Announces he is leaving Salpa Restauration and Strasbourg | Pokaa (2023), Zepros (2023) |
Cédric Moulot timeline in Strasbourg, 2003 to 2023: Le Tire-Bouchon (2003), 231 East Street burgers (July 2011, burger color), 1741 (June 2012) and its Michelin star (2014), Au Crocodile (2015 to 2019), Le Saint-Sépulcre (August 2020), the merger into Salpa Restauration (October 2021) and his exit (27 April 2023). Spec: horizontal timeline in SVG that stacks vertically below 480px, with two colors (burger and fine dining). (Chart: Burger Breton, original graphic built from data in Pokaa (2023), Zepros (2023), L’Hôtellerie Restauration (2012, 2018), Le Journal des Entreprises (2012, 2015) and Gilles Pudlowski (2012, 2020); own work, needs to be produced)
231 East Street: Cédric Moulot’s gourmet burger in Strasbourg
231 East Street was Moulot’s gourmet burger restaurant, opened in July 2011 and turned into a French franchise chain within a year. The idea came from a trip to New York, he told Toute la Franchise: the burgers there were better than anything he could find at home. His timing was good. The gourmet burger wave was just reaching France, and 231 East Street became one of the country’s early “French burger” chains.
The original 231 East Street at place Saint-Étienne
The first 231 East Street stood at 3 place Saint-Étienne, in central Strasbourg. When food critic Gilles Pudlowski reviewed it in June 2012, it opened daily from 11 a.m. to 1 a.m., wore 1960s American diner decor with pop-art touches, and sold meal deals at €7.50 and €9.90. Those details date from 2012. Don’t expect them today.
Place Saint-Étienne in central Strasbourg, photographed in February 2011, a few months before 231 East Street opened its first gourmet burger restaurant at number 3 in July 2011. This is an archive view, not the square today. (Photo: M.Strīķis, CC BY-SA 3.0, via Wikimedia Commons (https://commons.wikimedia.org/w/index.php?curid=15870298))
Map of central Strasbourg: 1741 at 22 quai des Bateliers and the first 231 East Street at 3 place Saint-Étienne, a few minutes’ walk apart (about 0.3 miles). Spec: export this OpenStreetMap view as a local WebP and add a second marker at place Saint-Étienne (48.5832, 7.7548). (Map: © OpenStreetMap contributors, ODbL)
What made 231 East Street different from fast food
231 East Street cooked burgers fresh and to order instead of serving them pre-assembled. The 2012 write-ups in Pudlowski’s blog and L’Hôtellerie Restauration describe the concept:
- Artisanal buns, fresh meat and fresh fries.
- Patties shaped by hand and burgers assembled in front of the customer with onion, tomato, lettuce, ketchup or mayonnaise.
- Meat cooked the way the customer asked.
- Sauces and fries made in-house.
- Just four burger recipes, with no frozen or pre-made products, according to Moulot in his Toute la Franchise interview.
A made-to-order 231 East Street cheeseburger, photographed at the Paris Montparnasse franchise in 2017. The chain’s fresh, hand-shaped patties set it apart from fast food. (Photo: Guilhem Vellut, CC BY 2.0, via Flickr (https://www.flickr.com/photos/22539273@N00/34666408101))
None of the sources I trust name those four burgers, so you won’t find them here.
How fast 231 East Street grew
Within months of opening, 231 East Street was selling hundreds of burgers a day, though the sources disagree on how many. L’Hôtellerie Restauration reported about 300 a day in January 2012. Moulot himself told Toute la Franchise he had aimed for 50 a day, quickly hit 150 to 180, and made €500,000 in revenue in the first year. Oddly, the founder’s figure is the lower one. Neither can be checked independently, so I give both.
Burgers sold per day at 231 East Street Strasbourg in its first months. Moulot’s target was 50, and he says it soon reached 150 to 180 (Toute la Franchise). L’Hôtellerie Restauration reported about 300 in January 2012. Spec: horizontal bar chart with three bars, each labeled with its source. (Chart: Burger Breton, original graphic built from data in L’Hôtellerie Restauration (January 2012) and Toute la Franchise; own work, needs to be produced)
From one restaurant to a franchise
In early 2012, 231 East Street partnered with the Flam’s group, founded by Éric Senet and Franck Riehm, to franchise the concept, with the development company split 50/50, according to Le Journal des Entreprises. The 2012 terms: a €15,000 entry fee, €3,000 for training and a 5% royalty on revenue. By July 2018 the chain had more than 26 restaurants in France, according to the Observatoire de la Franchise, and that year it opened in Amiens, Biot-Sophia Antipolis and Marseille. One unit was in Bègles, just south of Bordeaux. For where to eat a burger in that area today, see our best burgers in Bordeaux guide.
A 231 East Street franchise restaurant in Montparnasse, Paris, in May 2017. By July 2018 the gourmet burger chain Cédric Moulot started in Strasbourg had more than 26 restaurants in France. (Photo: Guilhem Vellut, CC BY 2.0, via Flickr (https://www.flickr.com/photos/22539273@N00/34666425301))
Moulot later sold his shares in the chain. L’Hôtellerie Restauration reported the sale in April 2018 without giving a date.
Map of France showing the 231 East Street cities named in the sources as of 2018: Strasbourg (the original), Bègles near Bordeaux, Amiens, Biot-Sophia Antipolis and Marseille. Spec: plot the five cities on this blank equirectangular map (bounds 5°48’W–10°E, 41°N–51°30’N), labeled “as of 2018”, and export as WebP. (Base map: Superbenjamin and Sting, CC BY-SA 4.0, via Wikimedia Commons; city markers added by Burger Breton)
Is 231 East Street in Strasbourg still open?
I could not confirm that 231 East Street still operates in Strasbourg in October 2026. PagesJaunes lists a 231 East Street at 19 rue d’Austerlitz, not the original place Saint-Étienne address, as “probably permanently closed”. An Uber Eats page titled “Place Saint-Étienne” still exists, but it shows no status I could rely on. Two listings, two addresses, no clear answer: call before you make the trip.
The wider chain is just as hard to pin down. The last verified count is more than 26 units in July 2018, and I found no reliable source on who owns the brand today.
1741 in Strasbourg: the Michelin-starred side of the story
1741 is a one-Michelin-star restaurant serving modern cuisine at 22 quai des Bateliers. Moulot created it in June 2012 in the former Fleur de Sel, and it won its star in 2014, two years after opening.
The front of 1741, the one-Michelin-star restaurant at 22 quai des Bateliers in Strasbourg, photographed in July 2025. It is fine dining, not a burger restaurant, and has been owned by Salpa Restauration since October 2021. (Photo: Sebleouf, CC BY-SA 4.0, via Wikimedia Commons (https://commons.wikimedia.org/w/index.php?curid=169651917))
Where the name 1741 comes from
The name is the year the Palais Rohan was completed, according to Gilles Pudlowski’s 2012 opening review. The palace faces the restaurant across the Ill and houses Strasbourg’s Musée des Beaux-Arts (fine arts museum).
Who owns 1741 and who is the chef today?
1741 has belonged to Salpa Restauration, the Burrus family’s group, since October 2021, and Jérémy Page has run the kitchen since at least January 2022. Before him came Thierry Schwartz, the opening chef, then Guillaume Scheer and Fabien Raux. Pudlowski describes Page as English-born and raised in Périgord, with nine years at L’Atelier de Joël Robuchon Saint-Germain in Paris and about five in London.
The Michelin Guide currently lists 1741 with one star in its €€€€ price band, and mentions intimate dining rooms and an open counter facing the kitchen. Gault&Millau rates it 15/20, a “Table Remarquable” (Remarkable Table).
The Michelin star plaque at 1741, 22 quai des Bateliers, photographed in May 2026. The restaurant has held one star since 2014 and is now run by chef Jérémy Page. (Photo: GFreihalter, CC BY-SA 4.0, via Wikimedia Commons (https://commons.wikimedia.org/w/index.php?curid=194478670))
How much does a meal at 1741 cost?
In 2024, set menus at 1741 cost €110, €135 and €155. That was the year it reopened after eight months of renovation, with up to 30 seats and Michaël Wagner as director and sommelier, according to Pudlowski (September 2024). I couldn’t confirm 2026 prices or opening hours, and Michelin’s own pages disagree on the hours. Check the 1741 page on the Michelin Guide before you book.
Then vs now: Cédric Moulot’s Strasbourg restaurants
Moulot founded both restaurants, but in October 2026 he is involved with neither.
| 231 East Street | 1741 | |
|---|---|---|
| Type | Gourmet burger restaurant, later a franchise chain | One-Michelin-star fine dining, modern cuisine |
| Opened | July 2011, 3 place Saint-Étienne | June 2012, 22 quai des Bateliers |
| Moulot’s role then | Founder | Founder and owner |
| Moulot’s role now | None: he sold his chain shares before April 2018 | None: the restaurant passed to Salpa Restauration in October 2021, and he left the group in April 2023 |
| Price point | €7.50 and €9.90 meal deals (2012) | €110, €135 and €155 set menus (2024) |
| Status in October 2026 | Unconfirmed in Strasbourg; listings conflict | Open, one Michelin star, chef Jérémy Page |
What happened to Cédric Moulot after 2023?
On 27 April 2023, Moulot announced he was leaving Salpa Restauration and Strasbourg. He told Pokaa and Zepros he wanted to get back to innkeeping and live closer to his family in Lorraine. No source I found names a new restaurant or inn since then, and I won’t guess.
Why Cédric Moulot matters to burgers in Strasbourg
Moulot’s place in Strasbourg’s burger history comes from 231 East Street, not from his Michelin star. In July 2011 he opened a counter that shaped patties by hand and cooked them to order, just as the gourmet burger was reaching France. Within a year he had a franchise partner and a fee schedule. The star at 1741 is the achievement people remember. I think the burger chain was the bolder bet: in a city that eats tarte flambée and choucroute first, he turned a New York idea into a franchise model in under a year. Few restaurateurs have built both a burger chain and a starred restaurant. The closest parallel I know is Ron Blaauw’s, told in our profile of Ron Gastrobar in Amsterdam. For how the burger got to Europe in the first place, read our history of the hamburger.
If you came for a burger, this story won’t feed you tonight. Our Strasbourg burger guide will. Luxembourg is a short trip away and has its own best burgers in Luxembourg guide. For another founder story, this time a Paris smash burger chain, see Junk smash burgers in Paris. Every city we cover is on the Restaurants hub.
How I researched this profile
This profile is built from published, dated sources. I did not eat at either restaurant for this piece. I read French trade and local press and cross-checked each date against at least two sources wherever I could: L’Hôtellerie Restauration (2012, 2018), Le Journal des Entreprises (2012, 2015), Toute la Franchise, Franchise Magazine, the Observatoire de la Franchise (2018), Pokaa and Zepros (2023), Gilles Pudlowski’s blog (2012, 2020, 2022, 2024), the Michelin Guide and Gault&Millau. Anything resting on a single unverified source stayed out, including some awards credited to Moulot and Au Crocodile’s star history. All sources were checked on 9 October 2026.
FAQ
Is 1741 in Strasbourg a burger restaurant?
No. 1741 is a one-Michelin-star fine-dining restaurant at 22 quai des Bateliers. Its founder, Cédric Moulot, separately created the burger concept 231 East Street in 2011.
Who founded 231 East Street, and when?
Cédric Moulot founded 231 East Street in Strasbourg in July 2011, after a trip to New York. In early 2012 he partnered with the Flam’s group to franchise it.
Is 231 East Street in Strasbourg still open?
It’s unconfirmed. In October 2026, PagesJaunes lists a Strasbourg address (19 rue d’Austerlitz) as probably permanently closed, and no listing confirms the original place Saint-Étienne restaurant is open. Call ahead before you go.
Who owns 1741 today, and who is the chef?
Salpa Restauration, the Burrus family’s group, has owned 1741 since October 2021. The head chef is Jérémy Page, who previously worked at L’Atelier de Joël Robuchon in Paris and in London.
Where does the name 1741 come from?
1741 is the year the Palais Rohan was completed. The palace stands across from the restaurant and houses Strasbourg’s Musée des Beaux-Arts.
How much does a meal at 1741 cost?
In 2024, the set menus cost €110, €135 and €155. Check the Michelin Guide or the restaurant for current prices.
What did Cédric Moulot do after leaving Strasbourg in 2023?
In April 2023 he said he planned to return to innkeeping and move closer to his family in Lorraine. No published source names a new restaurant since then.
Where can I find the best burger in Strasbourg?
Our Strasbourg burger guide covers where to eat a burger in the city and is updated as we review new places.
