Noah

Industry reporter

3 articles in English

Noah reports on the business of burgers for Burger Breton: international expansion of the chains, franchising, value-menu price wars between McDonald's, Burger King and Wendy's, and national promotion days. He works from earnings releases, franchise disclosures and the chains' own apps and menus, dates every price and offer, and explains what each move means for customers in the United States, France and Spain.

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Areas of expertise

  • Fast-food industry
  • Restaurant franchising
  • Value menus and pricing
  • International restaurant expansion
  • Fast-food promotions

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